Our Services & Capabilities
Comprehensive research solutions designed to empower businesses with actionable insights
Market Research Services
KAPITA provides a broad range of tailored research services including:
Market Entry Services
Services to assist in entering new markets with thorough analysis and strategic approaches.
Market Intelligence
Analyzing industries, competitors, and market size.
Consumer Insights & Segmentation
Identifying target customers and understanding behavior patterns.
Concept Validation & Pricing Research
Testing new concepts and determining ideal pricing.
Market Approach Services
Strategies for effectively approaching target markets.
Ad Testing & Campaign Effectiveness
Evaluating advertising messages and campaign impact.
Corporate & B2B Research
Tailoring strategies for businesses targeting other businesses.
Digital & Social Media Analytics
Monitoring and analyzing digital marketing activities.
Consultancy Services
Helping companies in Iraq and the region turn data and ideas into clear strategies, stronger products, and better performance.
Strategy & Direction
Align vision, priorities, and roadmaps so everyone works toward the same goals.
Research & R&D Systems
Set up simple, repeatable ways to collect, store, and use market and customer insights.
Product & Service Development
Turn ideas into tested, scalable offerings with clear validation steps at each stage.
Research Methodologies
Qualitative Research
We utilize qualitative research to gain deep, exploratory insights through direct engagement with target audiences and industry experts.
- •In-Depth Interviews (IDIs): One-on-one discussions with key stakeholders
- •Key Informant Interviews (KIIs): Engaging specialists and decision-makers
- •Focus Groups: Gathering real-time feedback through group discussions
Data Collection Methods
Kapita's data collection approach ensures high accuracy, broad reach, and flexibility.
- •Online Data Collection: Surveys and digital analytics
- •Field Research & On-Ground Teams: Nationwide coverage
- •Web & Social Media Scraping: Extracting insights from digital platforms
- •Desk Research: Leveraging existing reports and industry sources
Quantitative Research
We apply structured, statistical research techniques to collect and analyze numerical data.
- •Surveys & Polls: Structured questionnaires to measure opinions
- •Market Sizing & Segmentation: Analyzing market demand and demographics
- •Conjoint & Pricing Analysis: Identifying optimal pricing strategies
Ready to get started?
Contact us today to discuss how our research services can help your organization make data-driven decisions.
Contact Our Team